23 May 2007 - Aker achieved the top score (outstanding) and was ranked the most attractive workplace (one of seven categories) of the world’s 600 largest companies in the Reputation Institute’s Global RepTrak™ Pulse 2007. The survey is a project developed by Reputation Institute to assess the reputations of the world’s largest companies and identify the companies with “the best corporate reputations.”
The survey refers to Norwegians as confident that the Aker companies give their employees fair compensation, take good care of them and offer equal job opportunities for everyone.
“To be able to win and to execute the best projects, it’s extremely important for us that we attract the right people. This survey shows that the Aker companies’ focus on values driven business, developing people and world class projects is important to our future employees,” says President & CEO Martinus Brandal.
“Several factors combined result in Aker’s strong reputation as a workplace. Aker is a solid group with foothold at several locations in Norway. In addition, Kjell Inge Røkke (a major shareholder in Aker) is associated with Aker and appears as a strong leader, “says Nils M. Apeland, PR expert behind the Norwegian branch of Reputation Institute.
The project is the result of over 60 000 online interviews with consumers in 29 countries on six continents. More than 175 000 ratings were collected to develop reliable measurements of the ‘corporate reputation’ of over 1 000 companies. The companies were rated by consumers in their home country. The RepTrak™ Pulse is a measure of corporate reputation calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.
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